All design and patterning is done by me, Elizabeth Holliday, in the De Novo studio located in Memphis, TN. All sewing is done in the USA, either by me or a small team of seamstresses.
Each original De Novo piece goes through a meticulous design and patterning process.
First the design concept is worked out with a sketch, or by pinning fabric on a dress form to "drape" the design. Once I'm happy with the design concept, it is translated into 2D - a pattern - which is made following mathematical rules and tons of measurements. That pattern is cut and sewn in test fabrics to check the fit and design, and then further adjustments are made to the pattern as needed. This process of back and forth will be done dozens of times, which may take 3 to 12 months to finalize the design. I work very hard on the tailoring to get the style lines and details in just the right place. This is what many popular brands don't do, and why most store bought coats don't fit well. They need fast turn-around to get to the next season...I don't do that. I'm an expert tailor that specializes in coats and jackets, and I make sure my designs are well-fitting and timeless.
Care is determined by fibers in the fabric. There is a care label sewn inside of each coat.
Pieces should be professionally dry-cleaned to maintain their original characteristics. Care instructions are provided on labels within the garment. If you have further questions, feel free to email us: email@example.com
Long Staple Alpaca
Just like your hair, a long staple alpaca coat will look refreshed after brushing. Using a lint brush (typically black handle with red directional fiber brush), gently brush downward with the nap
Spot clean as needed. Hand-wash using mild detergent, hang dry
Find My Size
You can refer to the size chart in each product page. Most of my customers say my items are true to size.
The main thing to consider is how you want to wear your coat. You might want to go up one size if you favor thick sweaters.
If you are between sizes or need tailoring for the perfect fit, please contact me before you place your order.
Typically yes, because I work diligently to craft all sizes for consistency across styles.
Keep in mind that some styles are designed to fit closer to the body. If you would like shopping assistance, please don't hesitate to contact me.
Refer to the size guide posted on each product product page for body measurements or click here.
I would recommend following the fuller measurement in choosing a size. That only gives you ease of wear. If one measurement is several inches different from the chart - ex: you are a size 8 in the Bust, but a size 12 in the Hip - please contact. Through special order, I can blend sizes and cut at the adjusted measurements. Additional charges will apply.
Choosing "Request this size" will start an email conversation to confirm availability and time frame. I will follow up with you after receiving your request with the next steps to complete your order.
✨ Slow fashion is worth the wait ✨
In stock pieces will be shipped within 3 days. Most orders are send via FedEx ground unless otherwise requested. Shipping time for FedEx Ground is typically between 2-4 days. Expedited shipping is available for an additional fee.
Made-to-order pieces take longer to make — typically 6 to 8 weeks.
Limited edition pieces will ship within 3 business days, unless they are a made-to-order piece that will fall in the 6 to 8 week completion time.
Contact me with shipping details, and I will do our best to accommodate your request.
Above all, I want you to be happy. If you already placed your order, please contact me within 10 days of receiving your order with your concerns, either by phone or email to discuss options including exchange for a different size or style. See Exchanges / Returns in FAQ
If you haven't ordered, please contact me for a size and fit consultation.
My studio is in Memphis TN, and I am available by appointment. If you are not in the area, you can sign up for my newsletter here, and I will receive info about in-person events around the country.
I always love to meet clients in person.
US orders ship via FedEx ground Canadian orders ship via USPS Priority International or UPS All other international orders ship via UPS or DHL
*Important: You are responsible for international shipping fees and duties or taxes. Please review the next FAQ question about shipping outside the USA for more info.
I am happy to ship outside of the United States. Contact me to get a quote for shipping.
Be aware of any duties your country might impose: Each country has different import regulations, and I do not know them all. There may be additional duty fees — a tax on goods levied and collected by your country. Please be aware and prepared to pay of those fees to collect your shipment.
Please reach out via email first with your issue. I definitely want you to be happy, and will work to help however I can. Email: firstname.lastname@example.org
Here are the exchange or return terms:
- Items must be in new, unworn, unaltered condition, and sent back within 30 days of delivery.
- Exchanges will be sent upon receipt of the original order, at no charge.
- Returns will be accepted if no other options we discuss will work. Refund less original shipping will be issued upon receipt of item being returned.
If you would like a prepaid label, please request one, and that shipping amount will also be deducted from the refund amount.
- Please return in original packaging when possible.