All design and patterning is done by me, Elizabeth Holliday, in the De Novo studio located in Memphis, TN. All sewing is done in the USA, by me and a couple of seamstresses under my direction.

I am genuinely all about making you happy with the pieces you choose to buy. To me customer service should be as stellar as what you buy.

For my coats, it's my opinion that well-tailored garments always look good and are comfortable to wear. I work very hard on tailoring the designs to get the style lines and details in just the right place, so styles are both flattering and comfortable to move in. For years I have worked with clients in person, so I'd consider myself an expert in fitting and knowing women's needs.

Care is determined by fibers in the fabric. There is a care label sewn inside of each coat.

Wool / Alpaca / Merino / Cashmere / Camel Hair / Mohair

Pieces should be professionally dry-cleaned to maintain their original characteristics. Care instructions are provided on labels within the garment. If you have further questions, feel free to contact me.

Long Staple Alpaca

Just like your hair, a long staple alpaca coat will look refreshed after brushing. Using a lint brush (typically black handle with red directional fiber brush),  gently brush downward with the nap

Nylon Rainwear

Spot clean as needed. Hand-wash using mild detergent, hang dry

You can refer to the size chart in each product page. Most of my customers say my items are true to size.

The main thing to consider is how you want to wear your coat. You might want to go up one size if you favor thick sweaters, or would like to wear it over a blazer.

If you are between sizes or need tailoring for the perfect fit, please contact me before you place your order.

Typically yes, because I work diligently to craft all sizes for consistency across styles.

Keep in mind that some styles are designed to fit closer to the body. If you would like shopping assistance, please don't hesitate to contact me.

Refer to the size guide posted on each product product page for body measurements or click here.

I would recommend following your fullest measurement in choosing a size. That gives you ease of wear in that area. If one measurement is several inches different from the chart - ex: you are a size 8 in the Bust, but a size 12 in the Hip - please contact me. Through special order, I can blend sizes and cut at the adjusted measurements. Additional charges apply.

Choosing "Request my size" will start an email conversation to check availability, size, and time frame. I will follow up with you after receiving your request with the next steps to complete your order. There is no obligation.

Special Holiday Policy: Purchases made in November & December for holiday gifts may be exchanged or returned through January 15th. Please keep packaging to facilitate returns.

✨ Slow fashion is worth the wait ✨

In stock pieces will be shipped within 3 days. Most orders are send via FedEx ground unless otherwise requested. Shipping time for FedEx Ground is typically between 2-4 days. Expedited shipping is available for an additional fee.

Made-to-order pieces take longer to make — typically 6 to 8 weeks.

Contact me with shipping details, and I will do our best to accommodate your request.

Above all, I want you to be happy. Please contact me within 10 days of receiving your order with your concerns, either by phone or email to discuss options including exchange for a different size, adjustments needed, or a new style.

See below "Exchanges / Returns" for more information.

Absolutely! My studio is in Memphis TN, and I am available by appointment. If you are not in the area, you can sign up for my VIP list here, where you will receive info about in-person events around the country.

I always love to meet clients in person.

US orders ship via FedEx ground 
Canadian orders ship via USPS Priority International or UPS
All other international orders ship via UPS or DHL

*Important: You are responsible for international shipping fees and duties or taxes. Please review the next FAQ question about shipping outside the USA for more info.

I am happy to ship outside of the United States. Contact me to get a quote for shipping.

Be aware of any duties your country might impose: Each country has different import regulations, and I do not know them all. There may be additional duty fees — a tax on goods levied by your country, and typically collected by the package deliverer.

Every piece is crafted to help you feel confident and truly seen—because your happiness isn’t just policy, it’s my promise. I want you to love your piece and cherish it for years.

How the Guarantee Works:

• Need a different size? Enjoy free exchanges within 30 days of receiving your order.
• Minor tailoring needed? Complimentary adjustments are available on eligible styles—just ask.
• Not what you expected? Hassle-free returns within 30 days. No guilt. No hoops.*

Even beyond 30 days, if something feels off or isn't working quite right—email me. I’ll do my best to help. That’s a promise.

*Typically the original shipping cost is not credited for returned pieces.