About

Elizabeth Holliday - artisan/designer/patternmaker
I've always loved creating, especially with a tactile medium. In another life, I might be a potter or a shoemaker. Fashion has held a special place in my heart, even as a young girl. My mom taught me to sew, and I was always reimagining off-the-rack clothing. While in college, I ventured into sewing clothing I cut from store-bought clothing patterns. Then realized I could reimagine those clothing patterns too...and off I went drafting my own patterns from scratch. After graduating, I decided to attend design school in San Francisco to be formally trained in the rules of pattern making – mostly so I could break them.
De Novo is customer-focused and dedicated to quality. I have over 20 years of experience in design and patterning. I design and pattern every piece, and have expert help with construction from a small group of seamstresses.
Here's what customers are saying:
"This coat is gorgeous. I LOVE it so much. This is the best purchase experience ever!"
"My coat arrived today, and I couldn't be more satisfied with the final product, or more impressed by the quality of the workmanship. This is an item that I expect will last me for years to come. Thank you so much!!"
"I wear this coat everyday. I really love it."
"I received the coat today and I absolutely love it. The fit turned out to be perfect."
"Thank you so much; love your beautiful work!"
"World class design and workmanship. Very pleased!"
"Wow!!! I love my new coat! Best purchase ever!"
"Every day I wear it someone compliments me!"