About
Elevated Outerwear for real life.
Refined. Functional. Timeless. Outerwear for women who value individuality, elevated style, and uncompromising quality.
What Sets De Novo Apart:
Timeless Style, Meticulous Fit We all have our seasonal, inexpensive staples...BUT your winter coat should not be one of them. Well-designed, well-tailored outerwear made in high quality fabrics will last decades—and keep looking great—respecting your investment.
Premium Fabrics imported mostly from Italy and Japan. You can see the quality.
100% artisan crafted in the USA Every piece is designed by my hand and constructed domestically—by me or my two other sewing assistants. From the beginning I vowed to keep everything made in the US, supporting our economy. No corners cut, ever.
Distinctive, Limited Editions Many designs are recreated year after year, and some are truly one-of-a-kind pieces. Outerwear that has a classic flavor, but out of the ordinary, with distinctive details and finishes.
My Story
I started sewing at age 7 (ask me about the funny story if we meet). Making things for myself naturally led me to design school, then years working with West Coast designers. I wanted to know every detail of the craft before launching De Novo.
Why outerwear? It’s challenging to tailor well and I'm up for it—because a great coat changes how you feel every time you step outside. The investment in perfecting each pattern, finding the right fabrics, and sweating every detail is how a piece becomes your staple. It's the final piece of every single outfit, it should be exceptional!
How do you have so many designs for a sole creator? I have been designing with a focus on outerwear for over 20 years now. My pattern collection is extensive. You should see my half-baked idea collection—equally impressive 😉. The volume of my collection speaks to my intention—timelessness. I build and keep. One of my best sellers was developed about 25 years ago (my 1st coat design actually), and my main best seller in over 10 years old! Designs stay relevant, premium fabrics stay gorgeous.
The Art in the Crafting of Outerwear
My design process is hands-on, meticulous, and always rooted in longevity in style and wear.
- It starts with a vision. Sometimes it’s a sudden spark, other times it’s inspired by an amazing fabric or a need for a versatile staple.
- Prototyping and Iteration. I make and remake each pattern until the fit, drape, and seam lines are just right. Months (or years) can go into one silhouette.
- Premium Fabrics Only. I source from the best mills—especially Italy and Japan—and use both reliably reorderable core textiles and rare, leftover luxury fabrics for limited editions.
- Unique Embellishments. When inspiration strikes, I hand-sew, piece, and embellish for one-of-a-kind details.
- Small-Batch & Ethical: Everything is carefully constructed in the US—by me or one of my two sewing assistants.
Invest in a wardrobe that moves with you—crafted for confidence, made to last, and designed for how you truly live.
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Here's what my lovely customers are saying:
"Here I am, singing your praises once again, but I want to tell you that every time I wear one of your coats, I get compliments. EVERY TIME! Keep up the great work and your beautiful creativity."
"I LOVE IT, I LOVE IT, I LOVE IT!!!!!!!!!!!!!! It's beautiful. The color, the style, it's perfect! And it fits perfectly!!!!!!!!!!!!!!!!"
"This coat is gorgeous. I LOVE it so much. This is the best purchase experience ever!"
"My coat arrived today, and I couldn't be more satisfied with the final product, or more impressed by the quality of the workmanship. This is an item that I expect will last me for years to come. Thank you so much!!"
"I wear this coat everyday. I really love it."
"I received the coat today and I absolutely love it. The fit turned out to be perfect."
"Thank you so much; love your beautiful work!"
"World class design and workmanship. Very pleased!"
"Wow!!! I love my new coat! Best purchase ever!"
"Every day I wear it someone compliments me!"
