Great design should be beautiful, functional, and lasting. It is this ethos that drives the De Novo collection, from design to fabric to fit. The result is timeless, heirloom quality outerwear that helps express your inner strength and individual style.

My love of creating started early. I began sewing at age 7, and have always enjoyed making things for myself, which eventually led me to design school. With a degree from San Francisco’s FIDM in hand, I trained under experienced designers, learning the ins and outs of fabric cutting, textile sourcing, and other aspects of the business before launching my own label.

Through designing my own full collection, I discovered my affinity for outerwear as a way to challenge myself with design and craftsmanship. Each piece could showcase special fabrics, stand on its own, or tie an entire look together, while helping my customers express a desire to stand out from the crowd.

Never mass produced, each design in the De Novo collection is refined over months, sometimes years, to achieve a fit that feels custom-tailored to you. Each fabric is meticulously sourced from the highest quality mills across the globe, and every detail carefully considered — from a perfectly placed seam or unique piece of hardware to a leather belt or generous pocket.

De Novo is available in select boutiques, online, or at many in-person events throughout the year, where I delight in connecting with you, hearing your feedback, and helping you find the perfect piece to cherish for years to come.

 Elizabeth Holliday - Artisan/Designer/Patternmaker

    Here's what my lovely customers are saying:

"Here I am, singing your praises once again, but I want to tell you that every time I wear one of your coats, I get compliments. EVERY TIME! Keep up the great work and your beautiful creativity."

 "I LOVE IT, I LOVE IT, I LOVE IT!!!!!!!!!!!!!! It's beautiful. The color, the style, it's perfect! And it fits perfectly!!!!!!!!!!!!!!!!"

"This coat is gorgeous. I LOVE it so much. This is the best purchase experience ever!"

"My coat arrived today, and I couldn't be more satisfied with the final product, or more impressed by the quality of the workmanship. This is an item that I expect will last me for years to come. Thank you so much!!"

"I wear this coat everyday. I really love it."

"I received the coat today and I absolutely love it. The fit turned out to be perfect."

"Thank you so much; love your beautiful work!"

"World class design and workmanship. Very pleased!"

"Wow!!! I love my new coat! Best purchase ever!"

 "Every day I wear it someone compliments me!"