The De Novo Studio

Elizabeth Holliday wants every woman to radiate confidence and feel beautiful when they wear her designs.

The De Novo studio is based in Memphis, Tennessee where Elizabeth meticulously designs and perfects each pattern by hand. She works with a small US-based team to make each piece to order or as a limited edition launch.

De Novo is known for beautiful tactile fabrics, and pieces that feel custom-tailored.

Learn more about De Novo

Ordering Your Coat

If you select a size that is not in-stock, "Request this size" will appear on the button. Clicking there, you are able to send a request for a special order. I will check fabric availability, and let you know how to proceed.

Sizes 14 and 16 are typically made-to-order. Please contact me to set up a consultation.

Limited Edition pieces are made with special short-supply fabrics and therefore cannot be made to order once they are sold out.

Inquire about placing and order

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