Elizabeth Holliday - artisan/designer/patternmaker

I've always loved creating, especially with a tactile medium. In another life, I might be a potter or a shoemaker. Fashion has held a special place in my heart, even as a young girl. My mom taught me to sew, and I was always reimagining off-the-rack clothing. While in college, I ventured into sewing clothing from patterns. Then realized I could reimagine those patterns too...and off I went making my own patterns. After graduating, I decided to attend design school in San Francisco and learn the formal rules of patterning – mostly so I could break them.

With expert help from a small and valuable team, De Novo brand has grown, but remains customer focused and dedicated to quality.


    Here's what customers are saying:

"This coat is gorgeous. I LOVE it so much. This is the best purchase experience ever!"

"My coat arrived today, and I couldn't be more satisfied with the final product, or more impressed by the quality of the workmanship. This is an item that I expect will last me for years to come. Thank you so much!!"

"I wear this coat everyday. I really love it."

"I received the coat today and I absolutely love it. The fit turned out to be perfect."

"Thank you so much; love your beautiful work!"

"World class design and workmanship. Very pleased!"

"Wow!!! I love my new coat! Best purchase ever!"