Elizabeth Holliday - artisan/designer/patternmaker

I've always loved creating, especially with a tactile medium. In another life, I might be a potter or a shoemaker. Fashion has held a special place in my heart, even as a young girl. My mom taught me to sew, and I was always reimagining off-the-rack clothing. While in college, I ventured into sewing clothing I cut from store-bought clothing patterns. Then realized I could reimagine those clothing patterns too...and off I went drafting my own patterns from scratch. After graduating, I decided to attend design school in San Francisco to be formally trained in the rules of pattern making – mostly so I could break them.

De Novo is a woman-owned, artisan company that has always been customer-focused and dedicated to quality. I design and pattern every piece, and have expert help with construction from a small and valuable team in the USA.


    Here's what customers are saying:

"This coat is gorgeous. I LOVE it so much. This is the best purchase experience ever!"

"My coat arrived today, and I couldn't be more satisfied with the final product, or more impressed by the quality of the workmanship. This is an item that I expect will last me for years to come. Thank you so much!!"

"I wear this coat everyday. I really love it."

"I received the coat today and I absolutely love it. The fit turned out to be perfect."

"Thank you so much; love your beautiful work!"

"World class design and workmanship. Very pleased!"

"Wow!!! I love my new coat! Best purchase ever!"

 "Every day I wear it someone compliments me!"